Bulls & Bears: Fans thrilled to get their game faces on for Rugby Sevens spectacle

The unique combination of fast-moving rugby sevens, the rapidly-revolving door of matches over two days and the crazy atmosphere of fan engagement has come together as a real winner for rugby fanatics
Bulls of the Week
It’s a very bullish week for the sport of rugby, with the HSBC Canada Sevens poised to draw a combined attendance of 80,000 for the weekend series at B.C. Place Stadium in Vancouver.

And the bull market will continue for at least four more years, with that extension of the original four-year cycle announced Wednesday.

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The HSBC Canada Sevens — part of the HSBC World Rugby Sevens Series — has been nothing short of a phenomenon since cheap nhl jerseys china
the first hosting in March of 2016. The unique combination of fast-moving rugby sevens, the rapidly-revolving door of matches over two days and the crazy atmosphere of fan engagement has come together as a real winner for rugby fanatics.

Yet the real success has been in how it’s already created new fans for the sport and all indications are that more are “tuning in” each year to find out what the fuss is about.

In this era of virtual reality, modified reality and social media, Rugby Sevens checks all of the boxes because of how it allows for such creative — and unabashed — fan expression. With the costumes, the face painting and chanting, the fans become not only part of the show, but a highlight.

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